27 Feb Meet Your Executive – Lauren Kekwick
Introducing, Dee Why RSL’s Executive Manager – Marketing and Communications, Lauren Kekwick.
What does marketing mean to you?
The essence of marketing is all about building and maintaining a connection between people and a brand. This is achieved through identifying and implementing a communications strategy via data and creativity.
What is your favourite marketing quote?
You don’t plan to fail, you fail to plan.
If you could describe yourself in three words, what would they be?
Passionate, Perfectionist, Playful.
Tell us about your journey to date in the world of marketing.
My journey to date in the world of Marketing actually started here, at Dee Why RSL, as I worked as a Gaming Attendant and in the Promotions team whilst I completed my degree. I spent a few years at different marketing agencies working on clients such as Channel 9, Revlon, Sanitarium and Olympus, before I decided I needed to spend some time travelling.
Luckily for me, the RSL re-hired me as part of the Promotions team and I spent the next 18 months alternating calling Bingo and running raffles with travelling with friends from High School and friends that I made at the Club.
After returning from almost two months in Central America I was fortunate enough to be hired as Marketing & Communications Co-Ordinator at Sydney Harbour Marriott and spent the next 10 years working within the 5 star hotel market at hotels such as Swissotel Sydney and QT Hotels & Resorts.
Prior to starting my role as Executive Manager – Marketing & Communications, I was part of the pre-opening team and then the first management team that transformed the beautiful and heritage listed old Sydney Water Board on Pitt Street into what is now known as Primus Hotel Sydney.
I started my current role on the day before ANZAC Day in 2017.
What have been your favourite campaigns to work on during your time as an Executive at the RSL?
ANZAC Day, The Ultimate 20K raffle, The Good Life, Meet the Directors stories, arranging the Christmas decorations, Shuttle Bus, Our Evolution – the list goes on!
Many changes are happening with Our Evolution, what are you most excited about?
I am excited about everything! From working with the Board and the rest of the Executive Management team on solidifying the new vision of the RSL, to working with my amazing team to ensure that this vision is executed perfectly to the wider community, it is hard not to look forward to the RSL’s changes.
What have been some of your favourite moments whilst working at Dee Why RSL?
In terms of a standout moment, I can’t go past the ANZAC Day Dawn service at Dee Why Beach. The feeling you have knowing that over 10,000 people have come together to pay their respects is something I can’t put into words.
I also have to say that some of my favourite are in the everyday, whether it be sharing a laugh with my team members whilst moving raffle prizes, seeing the look on someone’s face when they have won a prize at Bingo, enjoying a grandmothers smile when they are having lunch with their grandchild in Aqua or how proud a parent is of their child when they are receiving their School Scholarship award, all of these moments are just so special.
If you were to write an autobiography, what would be the name of your novel be and why?
“Rosé, Pizza and Puppies – these are a few of my favourite things.” I think the why is pretty self-explanatory!
What is your go-to pizza topping?
I honestly cannot pick just one, however, I am very much of the belief that pineapple belongs on pizza.
How does Dee Why RSL differ to other RSLs in the area?
It starts with the Board, Management and Staff. Of all the places I have worked in my career to date, nowhere compared to the supportive and friendly staff here at the RSL. From the moment you walk in, you really feel like a part of a family, which can be put down to our multigenerational demographic and the positive attitude of everyone involved.